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Simplify Everything.

Building consumer brands is complex and costly. I help you cut through the noise to commercialize effectively - from market entry to exit.

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Hi, I'm Rebecca.

I've had the great joy of building consumer brands for the past 20 years, most recently my own brand, which sold in 2023. I've commercialized and scaled brands from 0 to exit using every tool in the toolbox, and I've had the opportunity to work for and develop partnerships with some of the most exciting brands on the planet. I want to share what I've learned with you.

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Let's get to work

I operate at the sweet spot between $0 - $50m revenue, partnering with early-stage brands, those ready for reinvention or businesses considering sale.

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Exit Strategy

Put the end before the beginning (literally). If you’re planning to sell in 6 months - 5 years, I will help you reverse engineer your plan and save you a lot of wasted time and cash. When it comes to M&A, Founder operators rarely get a seat at the table but the insights and experience they bring to the process are invaluable.

Services: Strategic Positioning | Target Acquirers | Asset Preparation | Due Diligence Preparation | Building your M&A team

GTM Strategy

You can have a business without a brand but you can’t have a brand without a business - in reality, a great brand without any truly loyal customers is just, well, nice art. Aligning your product and brand with an authentic and operationally effective go-to-market strategy is the key to capturing customers and keeping them.

ECommerce, DTC & Retail Marketing

What kind of marketing tactics will ignite your sales channels (without burning your bottom line)? I’ve built a direct-to-consumer brand from 0 - $20M and before that scaled brands through e-commerce and retail partnerships to valuations of $100m. Leveraging your sales and marketing funnels to align with your customer journey is the key to success. Meet them where they are, keep it simple, make it memorable.

Brand Longevity

How are you solving a problem? How are you doing it better than your competitors? How do you surprise and delight your customers? These questions are at the very heart of your brand’s longevity - consumer brands today must execute up and down the value chain in order to thrive long term. Whatever your stage, Awareness -> Association -> Action -> Attachment are the central pillars of long term brand success.

Services: Core Values | Market Differentiation | Brand Experience | Customer Experience

Partnerships & Collaborations

I’ve had the opportunity to build partnerships in many forms with some of the most notorious brands on the planet. Well-aligned and smartly executed collaborations can take your brand and business to the next level, unlocking strategic partnerships and sometimes even leading to acquisition.

Services: Licensing Deals | Co-branding | Brand Collaborations | Co-op Sales & Marketing | Pop-Up Retail

Trademarks & Intellectual Property

Intelligently marketed branded IP can become your most valuable asset. Establishing differentiation, protecting competitive advantage, building consumer trust (huge!) and unlocking all kinds of transformative opportunities for brand extensions and monetization.

Services: Proprietary IP | Trademark registration & approval process | Branded copy

Contract Terms & Negotiation

Warehousing, Pick & Pack, Suppliers, Retailers, Ad agencies… You name it, I’ve negotiated it. I will help you get deals in place that enhance your margins, embrace performance, support growth and leave you feeling empowered and ready to go.

Services: Vendor Terms | 3PL Terms | Debt Financing Terms | Agency Terms | Retail & Licensing Terms

Package Options

Ask me Anything

/ hr.

$300

Great for intros or referrals, troubleshooting or general advice across a range of topics

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